{"id":224,"date":"2020-01-23T07:54:03","date_gmt":"2020-01-23T14:54:03","guid":{"rendered":"https:\/\/articles.thescpgroup.ca\/?p=224"},"modified":"2020-01-23T07:54:03","modified_gmt":"2020-01-23T14:54:03","slug":"four-reasons-why-having-a-finance-office-is-essential-to-your-sales-efforts","status":"publish","type":"post","link":"https:\/\/scpg.ca\/worthreading\/2020\/01\/23\/four-reasons-why-having-a-finance-office-is-essential-to-your-sales-efforts\/","title":{"rendered":"Four Reasons why Having a Finance Office is Essential to Your Sales Efforts"},"content":{"rendered":"\n

Article by Rod Owens – DFS Solutions – www.dfs-solutions.com<\/a><\/p>\n\n\n\n

It is tempting to ignore one\nstep of the sales process: financing. After all, there are lots of lenders and\nbrokers out there that promise to help you get your customers a lease or loan\nfor their equipment. While you may have had some luck with this approach, there\nare a few key reasons why this may not be the best approach: <\/p>\n\n\n\n

1. When a customer is ready to\nclose the sale, this is one of the most delicate moments in the sales cycle.\nNot having an in-house solution for that customer means you are explicitly\nsending them outside of your sales \u2018ecosystem\u2019. This creates an opportunity for\nthe customer to once again shop for equipment or raise objections, even if he\nseems intent on buying from you. <\/p>\n\n\n\n

2. An outside approval from a lender\nor broker is always transferable to another dealer. There is nothing tying that\napproval to your product. Once approved, it becomes easy for your customer to\nshop with confidence elsewhere, knowing their approval can follow them. <\/p>\n\n\n\n

3. Not having full transparency\non the terms, rates and fees for a transaction can create an \u2018iceberg\u2019 issue. A\nsale can easily be lost if a customer believes he has not been provided with an\naccurate representation of the terms of his finance contract. This can even\ncome back to haunt you years after the sale is closed, creating a possible loss\nof repeat business. <\/p>\n\n\n\n

4. Your big competitors provide\na professional service in-house to help get their customers financed. Not only\ndoes this help them avoid the problems above, but it also creates a seamless\ncustomer experience that fosters trust and confidence. If you\u2019re competing\nagainst a dealer with a professional F&I department, you\u2019re at an immediate\ndisadvantage if you can\u2019t offer the same level of service. <\/p>\n\n\n\n

In\nan age when customer loyalty can be fickle and when allegiances can easily\nshift, it is important to maximize your sales effectiveness in every way\npossible. Maintaining control of the sale, including financing, is a\ndetermining contributor to sales success. <\/p>\n\n\n\n

Of all the ways to upgrade your sales strategy, offering professional F&I services is one the easiest. With their revolutionary service, Cloud F&I, DFS Solutions<\/a> can help you get your own F&I department set up in days with no set-up costs. Get in touch to learn more at www.cloudfni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Article by Rod Owens – DFS Solutions – www.dfs-solutions.com It is tempting to ignore one step of the sales process: financing. After all, there are lots of lenders and brokers out there that promise to help you get your customers a lease or loan for their equipment. While you mayContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,3,5,6,10,14,17,19],"tags":[26,44,46,62,63,64,83,84,85,119,148],"_links":{"self":[{"href":"https:\/\/scpg.ca\/worthreading\/wp-json\/wp\/v2\/posts\/224"}],"collection":[{"href":"https:\/\/scpg.ca\/worthreading\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scpg.ca\/worthreading\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scpg.ca\/worthreading\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scpg.ca\/worthreading\/wp-json\/wp\/v2\/comments?post=224"}],"version-history":[{"count":0,"href":"https:\/\/scpg.ca\/worthreading\/wp-json\/wp\/v2\/posts\/224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scpg.ca\/worthreading\/wp-json\/wp\/v2\/media\/225"}],"wp:attachment":[{"href":"https:\/\/scpg.ca\/worthreading\/wp-json\/wp\/v2\/media?parent=224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scpg.ca\/worthreading\/wp-json\/wp\/v2\/categories?post=224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scpg.ca\/worthreading\/wp-json\/wp\/v2\/tags?post=224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}