Cynthia Goodwin



CEO - CC Goodwin Consulting | SCP Professional Associate


Cynthia Goodwin has 25 years’ experience as a leader of teams and a specialist in strategic communications planning, corporate social responsibility, marketing, stakeholder engagement, media relations, issues and crisis management – and getting things done.

Before founding CC Goodwin Consulting, Cynthia was President of a regional, award-winning marketing communications firm, at a time of unprecedented growth for the agency’s family of companies.

Over the course of Cynthia’s nearly 10-year agency career, her clients have included world-class corporations and national associations, to small businesses and non-profit organizations. Her sector experience includes energy, advanced manufacturing, heavy equipment, media, aquaculture, healthcare, post-secondary education, information technology, economic development, tourism and hospitality, lottery and gaming, government and more.

Cynthia has led marketing communications teams for both the University of New Brunswick and Mount Allison University. She played a senior role in public affairs, CSR and government relations for Irving Oil Limited, building stakeholder approval through values-based planning and communications. She spent nearly 10 years leading corporate communications and social responsibility at the Atlantic Lottery Corporation, where she developed and delivered its first-ever Responsible Use strategy.

Cynthia’s expertise is in the areas of internal and external communications when it’s critical to get the message – and the order of delivery – right. She has provided communications support to a number of Boards and Executives in times of crisis, M&A activity and sensitive HR matters. Based on principles of openness and transparency, her plans are designed to protect and enhance brand and reputation, relationships, and enterprise value.

In the community, Cynthia serves on the Boards of the Saint John Region Chamber of Commerce and the United Way Saint John, Kings, and Charlotte. She is a Director and Vice-Chair of the Develop Saint John Board.

Cynthia holds a Bachelor of Journalism (Highest Honours in Journalism and Law) from Carleton University, Ottawa.

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